Just Good Food

by John Ryan

 

Dining from the Edge

 

This is an occasional column that keeps you on the edge of the supermarket. The edge is the best place to shop. (At least until summer when I'll try to push you off the edge and out into the street where farmer's markets are held.) The edge is where all the fresh food is. For all the differences between supermarket chains, you'll notice that produce, fish, and meat are located against the walls--on the edge. Most of the boxes, bags, cans, and bottles are in the aisles.

Just Good Food The edge is a happy place to shop. Not only is food cheaper on the edge, it's prettier. Take something like tomato sauce. You can pay several dollars for a jar of something mediocre that looks like hospital food. Or you can buy an array of fresh ingredients from the edge. If you go with fresh ingredients you'll have a better sauce for less than half the price of the prepared stuff.

Fresh, beautiful food, however, creates a delicious dilemma: what to do with it. I'm not talking about rare, exotic items, I'm talking about a lively bunch of parsley or beautiful seafood. Scallops, for instance, can be grilled, baked, or breaded and deep-fried—whatever you choose creates an equal cause for regret and anticipation.

Speaking of fancy ingredients, not long ago I was reading a story in the paper about recipe developers in a major test kitchen debating whether or not to include sage in a recipe. The developers weren't arguing about taste, but whether the average kitchen still had sage in its spice rack. A call to the marketing department confirmed that yes, in a recent poll something like 57% of households had sage on their spice rack. So sage went into the recipe.

But what happens when sage is in only 48.7% of households?

Even though I believe that recipes should be taste driven, I didn't find myself annoyed. Since I'm often appalled at the arrogance of cooks/writers who expect me to run down tasso and buckwheat noodles for a "simple" dish, I appreciated their efforts to be accommodating.

Anyway, that's what I like about shopping on the edge—I'm not faced with polls, bottles, or pretentious chefs, I'm faced with beautiful food. And, generally, the less you do to beautiful food, the better. So dining from the edge is easier too.

But there's still the basic problem of shopping on the edge: If I go with lemon-glazed sea scallops tonight, I can't have breaded scallops, and breaded scallops are sounding pretty good.

Hummm.

 
Recipe
 


Just Good Food Archive

 

John Ryan

Both chef and musician, John Ryan wrote the Just Good Food blog from 1996 through 2001.

 

This page created May 1999

Top


 

The Global Gourmet
Return to the
Global Gourmet®
Main Page

 

July 4th Recipes
July 4th Recipes

 

AddThis Social Bookmark Button

AddThis Feed Button

 

Global Gourmet®
Shopping
Gourmet Food, Cookbooks
Kitchen Gadgets & Gifts

 
Search this site:

Advanced Search
Recent Searches

 

Departments

Kate's Global Kitchen
Kate's Books
Cookbook Profiles
Global Destinations
Holiday & Party Recipes
I Love Desserts
On Wine
Shopping

new green basics New Green Basics
cooking kids Cooking with Kids

Archives
Conversions, Charts
   & Substitutions
Forums/Message Boards
Search

About the
Global Gourmet®
   Contact Info
   Advertising
   Feedback
   Privacy Statement

 
IACP Cookbook
Award Winners

Fish Forever
Local Breads
Asian Flavors (Jean-Georges)
Morimoto: Japanese Cooking
Chocolates & Confections
Julia Child
Cook with Jamie
The World Atlas of Wine
Food: The History of Taste
Cook Everything Vegetarian
All Cookbook Winners

JBF Cookbook
Award Winners

River Cottage Meat Book
My Bombay Kitchen
Country Cooking of France
Whole Grain Breads
The EatingWell Diet
Cooking
Geography of Oysters
All Cookbook Winners

Classic Cookbooks

Betty Crocker Why It Works
The Bon Appétit Cookbook
Joy of Cooking
Fifth Taste...Umami
The Professional Chef
New American Cooking
Vegetable Love
Vegetarian Cookbooks

 
 

 
 

Copyright © 1994-2008,
Forkmedia LLC

 

 

 
 

Become a Chef:
Best Culinary Schools

 

Everything Kitchens
Coffee Makers, Blenders
Espresso Machines

 

The California Wine Club
Wine of the Month Clubs
Monthly Wine Club Gifts

 

Cheap Flights
Online Shopping

 

Groomsmen Gifts
Grooms Wedding Guide
Bridesmaids Gifts

 

Mom's Recipes

 
 

 
 

Aerogarden
Home & Garden
Gift Ideas