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Catering
A Guide to Managing a Successful Business Operation

by Bruce Mattel and The Culinary Institute of America

Catering
Click to buy Catering

 

With detailed information on all aspects of running a catering business, Catering is a great resource for students and professionals just starting out in the industry.

The book includes expert advice on every element of successful catering, from launching a business, establishing pricing, and developing menus to managing a dining room, preparing food, and beverage management. With guidance on troubleshooting and creatively solving problems, the book covers everything from institutional catering in schools, hospitals, and other facilities to social catering at hotels, country clubs, convention centers, and more.

Chapters include:

Introduction to Catering; Starting Your Catering Business; Pricing for Profit; Setting Up the Catering Kitchen; Staffing; Marketing; Event Planning; How Can We Serve You; Food Preparation and Service; Dining Room and Beverage Management; and Sample Menus and Service.

The book is illustrated throughout with 50 blacks and white photos, and also includes sample checklists, staff advertisements, resumes, menus, and even a detailed blueprint of a sample banquet setup, all drawn from successful real-life catering companies.

 
About the Author

Introduction to Catering; Starting Your Catering Business; Pricing for Profit; Setting Up the Catering Kitchen; Staffing; Marketing; Event Planning; How Can We Serve You; Food Preparation and Service; Dining Room and Beverage Management; and Sample Menus and Service. The book is illustrated throughout with 50 blacks and white photos, and also includes sample checklists, staff advertisements, resumes, menus, and even a detailed blueprint of a sample banquet setup, all drawn from successful real-life catering companies.

 
  • Catering
  • A Guide to Managing a Successful Business Operation
  • by Bruce Mattel and The Culinary Institute of America
  • Wiley 2008
  • Hardcover, 368 pages, $45.00
  • ISBN-10: 076455798X
  • ISBN 978-0-7645-5798-9
  • Information provided by the publisher.

Buy Catering

 

Catering

Read the full chapter in PDF format on the Wiley.com site.

 
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This page created October 2008


 


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